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Sydney Apple resellers sour over sackings

Sydney Apple resellers sour over sackings

A verbal stoush has erupted among Apple's Sydney reseller community after Tyche Digital sacked approximately five staff from across its four former Buzzle stores.

Tyche's rivals pounced on the restructure, branding it as a sign of weakness and impending closure -- an accusation Tyche has flatly denied.

The speculation that Tyche is experiencing financial difficulty has been compounded by the consolidation of its professional centres on Broadway and Sussex Street in Sydney's CBD, and the small amount of stock being carried at its Clarence Street site.

A Tyche employee told ARN that the Clarence Street store is due for renovation and stock is not being replaced at the moment, to save on the effort and cost of freighting stock in and out over the fit-out period.

Greg Williams, Tyche's Clarence Street store manager, said the group had recovered nicely from its Buzzle nightmare of four months ago.

Williams is confident the Apple brand has not been damaged by the saga, although he admits business could be better.

"People love Apple way too much, but people did keep away from the Buzzle stores after it hit the press that they were in trouble," he said.

Tyche employs about 50 staff across its three stores in Sussex Street, Broadway and Neutral Bay on Sydney's North Shore. Tyche now wields full control over Apple sales in Sydney's CBD, with its closest competition being an Apple Centre in the inner city suburb of Darlinghurst.


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