ACCOLADES - APC, Specialist Vendor of the Year

ACCOLADES - APC, Specialist Vendor of the Year

Interview with APC vice-president of the Pacific region, Paul Tyrer

Paul Tyrer

Paul Tyrer

Accolades recognises the winners at this year's ARN IT Industry Awards - the best of the best. Over the course of the next few weeks, ARN will be running their stories. ARN continues to recognise the vendors that work hard to engage actively with their distributor and reseller ecosystem. This year’s award winners have assisted in helping partners transition to complex new business models such as the annuity billing that cloud computing demands, and provided solutions and channel programs to help their partner’s profitability.

This year’s Best Emerging Technology Initiative recognises the huge impact managed services has had on the channel by rewarding a vendor that has been hugely effective in engaging with partners in making that transition.

APC, Specialist Vendor of the Year

APC continues to be a star at the ARN Awards. Riding on the back of commitment to the channel, this year it picked up two awards at the ARN IT Awards – the Specialist Vendor of the Year and Sustainability Vendor of the Year.

For APC vice-president of the Pacific region, Paul Tyrer, having a significant channel strategy is what has led to the company picking up the awards.

He said there were five key reasons for winning the specialist of the year award – namely having a significant channel programme with different tiers, heavy investment in partner training, creating demonstrating facilities for partners to utilise, running partner forums and collaboration via social media.

“We’re also very committed to bringing on new professionals in the datacentre or server room marketplace and we have a programme where we bring trade certified graduates into our organisation and teach them about the world of datacentres,” Tyrer said.

As for winning the sustainability vendor of the year award, he said sustainability is a massive part of what APC focuses on within the business.

Three areas that it strongly looks into are: helping companies in deploying new IT installations in an environmentally friendly manner, aiding its clients in getting more efficiency out of their existing datacentre facilities and looking for sustainable activities such as recycling or replacement of components and educating professionals on being energy efficient.

“It’s very topical at this moment in time, bringing in environmental responsibilities that’s been highlighted by the huge demand and huge cost in energy and the carbon taxes issue being on the tip of peoples’ tongues,” Tyrer stated.

The company plans to continue its commitment to the channel and hopefully win the Specialist Vendor of the Year award again next year.

It will continue with core activities that it has in place for its channel partners, and add additional features, functionality and benefits to its partners in 2012.

In grabbing the sustainability award again next year, APC intends to continue educating and imparting sustainable knowledge to its partners.

It will soon launch more training courses in the next 12 months, more investment in white-papers and invest resources in bringing new technologies to the market from a product and research development perspective.

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Tags apc2011 ARN IT Industry AwardsPaul TyrerAccoladesSpecialist Vendor of the Year


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