Renowned photographer Annie Leibovitz tells her friends to buy an iPhone when they ask her what kind of camera to buy, she told US broadcaster NBC this week.
Speaking on the network's Rock Center programme, Leibovitz said that the iPhone was the "snapshot camera of today" and produced her own iPhone to take some snaps in the studio.
"I'm still learning how to use mine. It's great. It's a pencil, it's a pen, it's a notebook. I can't tell you how many times I see people show me their children. It's the wallet with the family pictures in it. It is so accessible and easy," Leibovitz said.
It wasn't quite clear from the footage whether Liebovitz was using an iPhone 4 or an iPhone 4S, though the latter's 8MP snapper has also won praise from Macworld's Jason Snell.
"As the saying goes, the best camera is the one you have with you. I'd wager that the iPhone 4S will actually be the best camera in the household of the majority of its owners," he said in his review of the iPhone 4S.
Leibovitz is best known for her time as chief photographer of Rolling Stone magazine. One of the most famous shots she took during that period was of a naked John Lennon clinging to a fully-clothed Yoko Ono. Leibovitz has also photographed the Queen, which indirectly led to a number of changes to editorial procedures at the BBC.