BakBone to crack Oz market through Red Enterprise

BakBone to crack Oz market through Red Enterprise

A new distributor, Red Enterprise International, has officially launched in Australia to capitalise on the need for storage and back-up software.

Michael Stein, former MD of now-defunct managed storage outfit Storability Asia Pacific, and Howard Kaplan, co-founder and director of Red Enterprise, are heading up the company with John Martin as technical director.

Red Enterprise has secured the prime distributorship for US-based software vendor BakBone. NetVault, BakBone's core software product, enables companies to back up large amounts of data across numerous storage platforms including storage area network (SAN) and network attached storage (NAS) environments.

So far Red Enterprise has been a sleeper in the market since its inception in April, but with around 15 live customer sites and a certified reseller partner in Powerlan XSI, the distributor has cut the ribbon to its office headquarters in the Australian Technology Park in Sydney.

The company will continue to foster its channel of "selected" value added resellers (VARS) and bundling relationships with potential third-party storage hardware vendors, according to Kaplan.

Furthermore, Red Enterprise will focus on BakBone sales before it considers taking on distributing additional vendors.

Pricing is subject to the storage infrastructure the customer already has, with Red Enterprise targeting the mid-to-large enterprise space.

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