Menu
Apple and Google disrupt enterprise IT with bring your own device trend: Ovum

Apple and Google disrupt enterprise IT with bring your own device trend: Ovum

Analyst claims the two players are turning traditional enterprise mobile device initiatives on their heads

The smartphone and tablet marketing strategies of Apple and Google are having a vast, negative impact on enterprise mobile device strategies, according to independent technology analyst, Ovum.

In its latest report, The BYOD Gap: Trends, Strategy, and the State of Mobile Device Management, the firm revealed that the two dominant players are turning traditional enterprise mobile device initiatives on their heads.

It said that Apple and Google’s decision to solely target consumers with their devices is reducing the role of the IT department and handing control to employees, particularly as Bring-Your-Own-Device (BYOD) continues to be one of the most significant emerging trends in IT.

Ovum said this was increasing the device data security and management challenges for organisations and driving a boom in mobile device management services.

Ovum consumer impact IT analyst and report author, Richard Absalom, the popularity of iOS and Android devices in consumer markets means enterprises now have to respond to employee demand to use devices that the enterprise has no control over, to access corporate data and applications.

“This is shifting enterprises away from the traditional model of IT department control and forcing them to plug the gap with a BYOD strategy,"Absalom said.

"With Apple and Android driving the BYOD trend, the individual employee will become an increasingly important primary device channel into the enterprise,” he said.

The report also stated that the BYOD trend among enterprises is here to stay for as long as Apple and Google maintain their current market strategies.

Absalom said that consumers’ willingness to replace their mobile phone or tablet at a quicker rate then their employers has caused them to expect to be able to use their latest gadget to improve productivity in the workplace.

Ovum’s research also found that the security issues surrounding BYOD trends for enterprises have increased for the mobile device management platform (MDM) vendors during the past 12 months.

This was due to their ability to help enterprises cope with the influx of new platforms and devices on to the corporate network.

“This rate of innovation means that MDM vendors are here to stay. It is unrealistic for most IT departments to keep up with every device, platform, and API update needed to keep their data secure,” Absalom said.


Follow Us

Join the newsletter!

Error: Please check your email address.

Tags mobilitysmartphonestabletsGoogleAppleovummobile solutionsbring your own device

Show Comments