Intel Australia has pumped $300 million into an Ultrabook Fund to help accelerate what some observers regard as the next revolution in personal computing.
The Intel Capital Ultrabook Fund, invested over the next 3-4 years, aims to capitalise in companies that build hardware and software technologies and are focused on enhancing people’s interaction with Ultrabooks.
There are three key phases in Intel’s strategy to accelerate its vision for the new category. The first phase is through Intel’s latest second generation Intel Core processors. Systems based on these chips will be available by the end of 2011.
The second phase of Intel’s vision is based on the next-generation Intel processor family codenamed Ivy Bridge.
Laptops based on Ivy Bridge aim to provide improved power efficiency, smart visual performance, increased responsiveness and enhanced security.
Ivy Bridge is scheduled for the first half of 2012.
Intel’s planned 2013 product, codenamed Haswell, is the third step in the Ultrabook device progression and is expected to reduce power consumption to half the ‘thermal design point’ for the current microprocessors.
The company's move follows the recent launch of its Ultrabook systems.
The Ultrabook systems aim to develop faster Web apps, more responsive Cloud services, improved PC client security and lower cost wireless infrastructure.
Intel said that by the end of 2012, 40 per cent of the consumer laptop market segment will encompass the Ultrabook technology.
According to the company, the system also creates longer battery life and improved storage capacity.
“It will include new elements such as Smart Response Technology, Smart Connect Technology and Rapid Smart Technology,” Intel A/NZ general manager, Philip Cronin, said.
Security features will be built into Ultrabook devices with processor-based Intel Identity protection technology and Intel Anti-Theft.
A collaborative effort between Intel and McAfee to jointly develop the McAfee anti-theft service for Ultrabooks will provide device and data protection for consumers – such as device lock, data wipe and location tracking.
The first Ultrabook devices based on second generation Intel Core processors are scheduled to be available in December 2011 at mainstream prices.
Available in 2012, the McAfee solution will be the first to take advantage of the Intel chip-level technologies.
The anti-theft solution will be available in Dick Smith, hard bundled for free with all Ultrabooks till the end of Christmas this year. And for $49.95 for a two-year support thereafter.