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Numara wants to establish new channel partners

Numara wants to establish new channel partners

Aims to develop channel strategy

Systems management company, Numara, has announced plans to develop its channel strategy by appointing new channel partners.

It will employ a handful of partners in the next 12 to 18 months.

The move follows the company’s recent acquisition of mobile device management company, Fromdistance. This allowed it to merge mobile device management technology with its service, asset and lifecycle management solutions.

Numara is already seeing interest from telcos to sell it as an extended service to their current offerings.

“We saw the Australian systems management market increasing and customers wanting to see us work closer to the customer – it was time,” Numara vice-president, Geoff Masters, said.

Masters decided Numara’s solutions will only be sold through its partners.

The distribution arm of the company, Numara Software, has helped the company strengthen its bond with the partner ecosystem.

The company will be involved in the training partners and customers and helping partners with services.

It is seeking publicly listed Australian systems integrator partners that are looking for opportunities to build new practice – especially top tier partners with good professional services around Information Technology Infrastructure Library (ITIL) and those with large systems integration.

According to Masters, Australian resellers have had a few tough years because when the market got tight, many key vendors began to cut their channel out and sell directly to the end customer.

“My competitors aren’t doing that – terrific, I’ll leave it up to them to make their own decisions on how they go to market. But we’ve made the decision that if we are going to be pureplay, then let’s do it properly,” Masters said.

The company also recently launch of Numara Cloud, that seamlessly enables IT management to integrate mobile device, service and endpoint lifecycle management, and present them to IT support staff.

“We have decided to keep it simple and let our partners sell our Cloud offering at the same reseller rates as they were when they were selling perpetual,” Masters said.

Numara’s Cloud-based portfolio will be available in November this year.


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