Nokia expects to gain smartphone share with Lumia

Nokia expects to gain smartphone share with Lumia

The Finnish handset maker has high hopes for its first Windows Phone-based smartphones in Australia, but still no local release date or prices

The Lumia 710 is positioned as a more affordable Windows Phone-based experience, which puts it in competition with cheaper Android-based devices

The Lumia 710 is positioned as a more affordable Windows Phone-based experience, which puts it in competition with cheaper Android-based devices

Expectations are running high for Nokia’s Lumia range, and it hopes the buzz at its London event will be replicated in the Australian consumer market.

With the Windows Phone 7-based smartphones in tow, the vendor hopes to gain prominence in the market, which is predominantly Apple and Android dominated.

The Nokia Lumia 800 and 710 aim to woo customers with a stylish design, robust social and Internet experience, and imaging capabilities.

The Lumia range is slated to launch next month in Europe, later this year in Asia and other regions, and United States in 2012. Details on an Australian release and pricing are yet to be announced.

“We believe the phones will provide a compelling alternative for Aussie consumers and we look forward to bringing them to market,” a Nokia Australia spokesperson said. “Each country operates differently and as such we are taking a phased approach to the roll out of our first Nokia with Windows Phone 7 range.

“In Australia and New Zealand, we have been working closely with our partners to bring these exciting new products to customers in this region, and we’ll share further information as and when it becomes available.”

The challenge for Nokia, in addition to competition from Apple and Android-based handsets, it will have to contend with existing Windows Phone 7-based handsets that have been on the market since the launch of Microsoft’s mobile platform in late 2010.

“We believe we have delivered the best consumer experience based on Mango of any of our rivals, including differentiation in design, familiar Nokia elements like imaging capabilities and some new signature experiences,” the spokesperson said.

“While we will have some differentiated experiences in future Windows Phone iterations as per our agreement, we will balance this with the need to maintain timely software development cycles and our ambition to jointly contribute to the Windows Phone ecosystem.”

The other issue that Nokia will have to contend with is its own Nokia N9 smartphone, which was launched just ahead of Nokia World event in London, and sports an exterior design similar to the Lumia but runs on Nokia’s own MeeGo “Harmattan” mobile operating system.

Nokia states that the N9 was leading the high end push into many of its key markets, including Australia.

“Based on early pre-orders and the positive reception to the Nokia N9, we foresee it selling well and we expect we will be providing software support, including maintenance and care services until at least 2015,” the spokesperson said.

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Tags smartphonesAppleAndroidNokia Lumia 800Nokia Lumia 710


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