It is easy to imagine a lone reseller up to 1500kms away from its supplier feeling just a little bit isolated.
For Alice Springs reseller net-X-pert, however, the tyranny of distance is proving to be of little concern, with products ordered through distributor Tech Pacific's online warehouse typically arriving within two days.
Graham Thomas, Hewlett-Packard's SME program manager, said the vendor is keen to ensure SME customers in Central Australia are not "technologically disadvantaged" because of their distance from major centres.
"They are entitled to exactly the same choice of support, products, and services that HP offers its coastal customers," he said.net-X-pert is growing its business primarily through its status as an HP BSC (Business Solutions Centre), offering the complete range of HP hardware and networking equipment.
In fact, within a month of signing its contract with HP late last year, net-x-pert ordered and sold $25,000 worth of HP gear from Tech Pacific, according to HP.
Shane Paterson, one of net-X-pert's three directors, said the HP relationship remains healthy.
"It's a combination of customer service, support, product quality, product availability, and a range of products that result in such a strong BSC relationship," he said.net-X-pert's customers include Lasseter's Casino, Power and Water Authority of the Northern Territory, the Royal Flying Doctor Service, CT Wholesalers, and the Central Australian Tourism Industry Association. In addition, the company has provided hardware and consulting to Aboriginal art gallery Gallery Gondwana to allow it to scan high-resolution images of artefacts.
Thomas said HP's 55 BSCs around Australia are a "strategically important" part of its SME efforts.
He said the company recognises around 80Ð85 per cent of businesses are classified as SMEs, which represents a "growing" opportunity.
"Customers predominantly want to buy from a reseller," he said, explaining one of a Hewlett-Packard reseller's biggest draw-cards is consulting services.
Thomas declined to indicate what percentage of HP's business is attributed to the efforts of SME-dedicated resellers.