Australian SMBs are largely unconvinced about the importance of technology and a digital strategy, an Optus survey has found.
The report, titled How digital-ready is your business?, polled 850 people from SMBs containing 50 employees or less. It determined the level of technology adoption among Australian SMBs and how well prepared they are to operate in a digital economy.
In a sign that SMBs may need to keep up with consumers’ expectations, as well as continually embrace technology to grow their businesses, 48 per cent of Australian SMBs do not have a website for their business and more than a quarter see no value in an online presence, according to the survey.
Despite the inroads made by the cloud into the enterprise, the survey found more than 59 per cent of SMBs are still unaware or unsure about the cloud and what it offers to them.
In the mobile space, approximately half of SMBs have been quick to embrace mobility options and the majority have equipped staff with mobile phones for added productivity.
While the survey found that the understanding of PC security was strong, 21 per cent do not regularly back up data, and of those that do, 53 per cent back up on-site and eight per cent do it off-site.
With technology and network infrastructure continually improving, online collaboration has become more common place in businesses than before, though only 30 per cent of SMBs currently consider it as a necessary business tool.
Interestingly, 50 per cent of SMBs feel that they know enough about IT to make informed decisions, 43 per cent have difficulties in keeping up with technology developments, 73 per cent adopt a “wait-and-see” approach before taking up IT products and services, and 64 per cent value advice from IT experts.
Optus plans to release the report to SMBs to coincide with the launch of their free online tool to help SMBs assess the digital readiness of their business.