Express Data inks ShoreTel distribution deal

Express Data inks ShoreTel distribution deal

ShoreTel terminates Aria Technologies relationship

Distributor, Express Data, has inked a new distribution deal with unified communications vendor, ShoreTel.

Express Data director of marketing and operations, Peter Masters, said Shoretel was a very progressive vendor in the unified communications market and fit into the mid-market arena.

It will have access to all of ShoreTel’s products covering unified communication, contact centre and mobility products.

“Telstra is a big market for Shoretel equipment and we’ll be targeting the mid-market space,” Masters said. “We’re working with ShoreTel at the moment to put some marketing and business plans together.”

Express Data joins Avnet Technology Solutions and in the distribution line up. In New Zealand, ShoreTel is distributed via IDvio.

ShoreTel Asia Pacific managing director, George Atrash, said it terminated an agreement with Aria Technologies a couple of months ago and was on the hunt for another distributor.

Express Data ticked all of ShoreTel’s boxes when it came to what they were looking for in a distribution partner in terms of skills and resources within the unified communications market.

“We wanted to pick up a distributor that’s Telstra authorised as well as doing the rest of our channel. The key piece for us when we were looking for a new distributor was value-added distribution,” Atrash said. “We were also looking for a distributor that had a lot of resellers focusing on the mid-market to enterprise market.”

Atrash said it placed a lot of emphasis on going after the mid-market and enterprise space and was on an aggressive partner recruitment drive.

“In Asia-Pacific, Australia and New Zealand, we’re still continuing our growth and the mobility piece is a key piece for us in the enterprise play,” he said. “We’re on a very aggressive partner recruitment campaign and that will not only be through Express Data, but also our other distributors. We’re starting to see a lot of opportunities especially in contact centre and unified communications in this space.”

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Tags unified communicationsExpress DataShoretelPeter Masters


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