Oki has taken to the road again to spruik its latest C7200 series and flagship C9400 series of digital LED printers. As workgroup colour printers become increasingly fast and more cost-effective, Jeremy De Silva, Oki's sales and marketing manager, said they are becoming a more viable option for the average office environment. Speed and price have hindered the uptake of colour printers until now, "but when you look at our C9400 range producing up to 21 pages per minute at a high resolution for less than 16 cents per page, colour printing becomes an affordable option". In terms of speed and total cost of ownership, Oki's C9400 series is superior to its main rival, HP's Colour Laserjet 8550, De Silva said. He sees a bevy of opportunities for colour printers in the POS market as well as in verticals like supermarkets, architectural firms, marketing companies, restaurants and bridal stores. Digital colour printers will eventually supersede inkjet printers, according to De Silva, and the time is right for resellers to start converting their SME customers to digital. Digital colour printing allows businesses to bring colour printing in-house, reducing their reliance on costly external suppliers. Oki's digital colour printers are also password-protected, allowing businesses to control who uses the printer and avoid unnecessary costs. The Oki C7200 and C9400 are priced at $7500 and $15,950, respectively (excluding GST).