Hewlett-Packard (HP) declared itself the leader in global cloud deployment at its HP APJ ESSN Cloud and Innovation event held in Singapore.
With economic growth in Asia Pacific and Japan region (APJ) outpacing Western countries, HP enterprise servers, storage and networking senior vice president and interim general manager, Wolfgang Wittmer, was one of several speakers at the event who boasted about the vendor’s leading role in the cloud space.
While Wittmer still sees some technological challenges in the APJ region, there are favourable factors for growth such as popularity of social media usage leading to 60 million people being added per year, seven out of 10 populous cities being in Asia, and growing younger population contributing to future cloud growth and demand.
Demand for cloud in the Asian enterprise is also expected, with HP aiming to support regional and multinational expansion, move to adjacent markets, and develop new business models.
Other key IT imperatives for HP will be to further improve speed to market, increase business agility, improve operational efficiency, and increase ability to scale.
“Demand for cloud computing is growing,” Wittmer said. “A comprehensive cloud strategy is a higher priority in APJ than any other region around the world.”
Although HP cloud solutions and infrastructure vice president, Steve Dietch, is convinced that HP is “the number one vendor to deal with business change,” challenges such as tech silos, massive complexity, and organisational inertia still need to be overcome in the APJ region for cloud adoption.
According to Dietch budget spending for companies is already split at 30 per cent on IT innovation and 70 per cent on IT operations, and HP aims to turn this around by creating an optimal IT services delivery strategy.
For Dietch, the cloud is all about service, which includes full security, life cycle automation, intelligent services provisioning and providing the broadest portfolio.
“HP’s strategy advances the complete cloud continuum,” Dietch said. “HP is the only IT leader that can deliver cloud solutions on a global level.”
As further proof of this conviction, Dietch highlighted HP’s leadership, innovation and experience, the fact that it is powering the world’s biggest clouds, and that the data centres of the future will be built on a converged infrastructure that HP is offering.
HP storage marketing strategy and operation vice president, Tom Joyce, said 3PAR has already experienced five times growth in APJ year on year in the third quarter of this year, as well as two times growth in cloud services provider customer base.
In addition to achieving the world record in storage performance in the cloud according to the SPC-1 test, HP aims to further improve 3PAR by reducing virtualisation complexity, increasing standardisation, and improving availability.
At the event, HP introduced two new virtualisation products, the HP Virtualisation System for Microsoft that offers deep integration with Microsoft software and the HP Virtualisation System for Superdome 2/HP-UX for mission critical virtualisation.
To demonstrate how HP’s products and services have accelerated customers’ journey to the cloud, the event was rounded out by a panel discussion with HP APJ cloud computing customers.
Hostworks general manager of technology, strategy and innovation, Adrian Britton; Cloudsite CEO, John Drossos; Singtel head of infocom services, Alvin Kok; and Monash University ICT director, Edmund Turner, spoke about how HP’s experience and scalable products convinced them to join the vendor for their journey to the cloud.
Patrick Budmar travelled to HP’s APJ ESSN Cloud and Innovation event in Singapore as a guest of HP.