Aussie start-up, FamilyHQ, launched its private social networking site designed to offer a secure alternative to families that interact online.
According to FamilyHQ, the first Australian private social networking site aims to fill a void previously lacking with existing social networks by focusing on privacy and family.
Family HQ CEO, Jase Farmer, said it is a place that allows groups to keep in touch, but with added security and with user privacy as the top priority for the website.
The system bases the creation of groups by disallowing consumers to search for existing members, enabling users to control who has access to their personal profile and retain control over their private information.
“The site allows users to keep their identity, as well as who they are connected with, completely private as there is no search facility for strangers or other unwanted users to seek you out,” Farmer stated.
Family HQ features include invite a user, calendar, gallery, chat room, messages, family HQ content pages, send a gift/plan a trip/send a card and family recipes.
The company claims it is not just relevant for family and extended family groups, but also provides a private communication platform for groups such as sporting clubs, support groups, school classes, and day care groups.
“The lure of sites such as Facebook is very difficult for a child to resist and the consequences of an inexperienced or naïve person sharing private information with the world are equally as hard to predict,” Farmer added.
Following the success of a four week beta trail of the site, Family HQ now has over 4616 members from 25 countries.
It aims to expand in New Zealand, the UK and Ireland in the next six to nine months and amassing 500,000 members by the end of 2012.
It is also looking to add additional features to the site including: an online group video chat, a family tree function, family health management and some tutorial help videos online.