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Monitor sales level off

Monitor sales level off

Corporate dealers have pushed Philips to the top of the market share ladder for indirect monitor sales, according to the latest figures compiled by channel research company, Inform.

While last month's inform figures saw LG swing into the lead in what is shaping as a tight competition among brand name monitors, Philips rose from 12 per cent to 18 per cent market share for June.

Senior research analyst Hakan Alac suggested Philips' dominance came about through a series of one-off deals through corporate dealers. He came to this conclusion when assessing which monitors corporate dealers sold the largest quantities of. These monitors tended to be the best selling items during the month.

Despite the increase in these one-off deals, June did not see any significant increase in monitor sales compared to previous months. Unit sales decreased by 8 per cent compared to May. This aside, at least sales are increasing on last year's figures, with channel sales in June 2001 up by 26 per cent on the same month in June 2000.

Last week, IDC's Q2 figures were released suggesting the overall monitor market (ie direct and indirect sales) shrank by 3 per cent on sales in Q1 (See ARN's September 19th issue, page 36). Nevertheless, the figures suggested channel sales were taking up a greater proportion of overall monitor sales.

Inform's new research also indicates that Flat Panel Display monitors are just starting to make some ground on traditional cathode ray tube monitors, which still hold 94 per cent of the market.


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