DynamicMedia takes Intelligent Apple bite

DynamicMedia takes Intelligent Apple bite

A Newcastle application developer, mission: DynamicMedia, has leapfrogged a queue of hopefuls to join a select league of software exporters flying the Australian flag around the globe.

Only eight months after endeavouring to "package" 20 years of video-production expertise into training software for video professionals, DynamicMedia's team of five has been commissioned to develop an online help tool for Apple Computers' newly released Final Cut Pro digital editing software. Dubbed Final Cut Pro Companion, the interactive coaching tool will be used to assist video editors worldwide to quickly overcome any intricacies of Apple's new system.

"Our goal is that eventually anybody will be able to sit down with Final Cut Pro and our Companion and do what-ever the software is capable of doing from day one," DynamicMedia director and Final Cut Pro Companion team leader Philip Hodgetts said of his company's biggest project to date.

Hodgetts predicts the tool, which is scheduled for delivery at the end of May, will double the Newcastle company's annual turnover. "What Apple's endorsement means is that they will list Final Cut Pro Companion among all of their add-on products," he explains. "I expect that Apple will sell around 20,000 copies of Final Cut and our product will be sold to at least one quarter of those customers."

Despite the current smooth sail through the waters of international success, Hodgetts says DynamicMedia would probably not be where it is today if it wasn't for a strategic alliance with US-based Apple specialist Intelligent Media.

"For years we've been producing excellent training products that haven't been noticed because of our lack of market presence in the US," Hodgetts laments.

"Intelligent Media is a major Apple reseller in the US and because of that connection, we were able to get straight to the right people at Apple."

Interestingly, DynamicMedia was given a mere 24-hour notice and a 10-minute session with Apple's product manager for Final Cut Pro to "plead" their case. Even so, it succeeded in biting off a piece of the world's most famous "fruit company" - a fact Hodgetts still finds hard to believe.

"If you had told me three years ago that we would be so involved with Apple Computer with an endorsed support for their new software and the possibility of influencing its future directions, I would have laughed at you," he said. Yet this is exactly what the Newcastle five have done.

The Final Cut Pro Companion will be distributed through Intelligent Media and the worldwide web of Apple resellers.mission: DynamicMediaTel (02) 4961 1855

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