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HP makes extreme push in enterprise customer communication management

HP makes extreme push in enterprise customer communication management

Two major appointments made and HP Exstream 8.0 introduced

HP is directing its attention towards its enterprise customer communication management department with the appointment of two senior executives and the launch of its latest Exstream Version 8.0.

The two senior appointments, Richard Marr and Scott Draeger, will be responsible for driving HP’s Exstream customer communications management business for HP South-Pacific Imaging and Printing Group (IPG).

Marr will be in charge of the enterprise software solutions business, particularly in driving the growth of the Exstream solutions platform.

Draeger will be relocating to Sydney from the HP Exstream headquarters in Kentucky, US to be the evangelist for the Exstream solutions platform in the South-Pacific region.

HP South-Pacific vice-president of the imaging and printing group, Richard Bailey, said, “Bringing Richard’s sales experience and Scott’s deep knowledge of HP customer communications management will provide true value in continuing to develop this business in A/NZ.”

Prior to joining HP, Marr served as the A/NZ sales director at Panviva. He also previously held senior software sales positions at IBM, Princeton Softech and Interwoven.

He holds a Bachelor of Engineering degree from the University of Technology, Sydney.

Draeger has had 14 years’ experience in the printing and documentation area including two years at PrintSoft, where he worked in a variety of roles for core composition products, and four years with HP in the Exstream team that was responsible for launching Exstream 8.0.

He holds a BA degree from the University of Nevada, Las Vegas, and an International MBA from Lake Forest Graduate School of Management.

The company also launched its latest customer communication management solution, the Exstream Version 8.0, which lets enterprises manage and enhance customer communication effectiveness across businesses by combining customer relationship management with mission-critical document production.

The software replaces existing software products and in-house systems with a single, comprehensive platform for generating and personalising all document types - including complex publications like catalogues and insurance policies – irrespective of delivery channel or environment.

It is a single platform for design through delivery of any type of document across the enterprise.

“This offering lets leading companies combine customer relationship management (CRM) with mission-critical document production and multi-channel output from a single design,” Bailey said.


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