Microsoft takes XP to the bush

Microsoft takes XP to the bush

As part of the marketing splurge to accompany the launch of Windows XP, Microsoft is set to roll with a regional road show, which will embrace resellers and their customers in a 55-stop national tour.

Although the final road show destinations are yet to be finalised and scheduled, Paul Roworth, Microsoft Australia's Windows product manager, said the tour would start late this month and continue through October. Windows XP, Microsoft's latest desktop operating system, is scheduled for launch on October 25.

Roworth told ARN that taking its marketing machine to regional areas of Australia is something that Microsoft hadn't done a lot of in the past. He also felt it was a unique opportunity for Microsoft's regional channel partners to take advantage of the "excitement and awareness" the software giant's slick marketing machine is expected to create.

"The road show will be all about getting together with the local partners and working with them to advise their customers on the value of XP," Roworth said. "It will be showing off the value that Office XP and Windows XP offer to small business.

"Hopefully, the road show will also be generating some leads for the partner to make some sales and create some momentum for them. We will be working with the local press and with the resellers to help them get invitations out to their customers."

Meanwhile, Roworth said retailers can expect to see an automatic demonstration CD which he was hoping would be finalised within three weeks.

"It will be available pre-launch and will run in stores on PCs to show customers about Windows XP and demonstrate some of its new features."

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