Citrix is distributing new business tools to its channel partners to assist them in ramping up new business and to prevent the thin-client developer's sales growth chart from flattening.
Citrix's Lead Generator seminar program is aimed at increasing face-to-face contact with potential customers, which is seen as a primary method of raising awareness of thin client in the market.
"This is a bottom-line revenue-driving activity," said Citrix Asia-Pacific's marketing director, Gary O'Brien.
He said the program has been developed with low maintenance in mind and includes mock press releases and five "canned" seminar topics.
The initiative goes hand-in-hand with a promotion to gain increases attention from resellers, such as marketing development funds and free products. "There are a lot of vendors trying to get the mind share of resellers. Especially now," O'Brien said.
"The Lead Generator will introduce a new way of doing business for much of our channel."
O'Brien claimed that the response has been phenomenal with well over 1000 resellers signing up to the program and 40 seminars registered over a five-week period.
Citrix is still building on feedback gleaned from the channel at its partner conference in May and O'Brien said other initiatives are in the making.