Bosnar to lead AppSense in A/NZ

Bosnar to lead AppSense in A/NZ

Michael Bosnar will be responsible for the strategy and direction of AppSense in the region

Virtualisation vendor, AppSense, has hired Michael Bosnar as its new A/NZ managing director.

He replaces Sean Walsh.

Bosnar will be responsible for the strategy and direction of AppSense in the region, continuing to drive strong adoption of user virtualisation technology.

In this role, he will work closely with the AppSense vice-president and general manager EMEA/APAC, Tony Clarke, and the global executive team.

“Michael brings to the role a wealth of industry experience having specialised in growing and managing leading software organisations in the region,” Clarke said.

“His reputation, relationships, his success in managing geographically dispersed sales teams and his strong background in channel management makes him ideally placed to lead the AppSense business in A/NZ.”

Bosnar said he was up for the challenge in driving the company’s growth in the region.

"We've had some pretty astronomical growth in the last two years in Europe and US, and that's been the focus for the business, but now they're seeing significant opportunities in this region. The first step is to grow the A/NZ business, throw a lot of resources behind that and take off into Asia," he said.

"I'm reviewing where things are at, especially around the channel side of things and I'll be looking to make it more consistent and predictable. That's what partners are looking for."

Bosnar said he plans to expand on the company's global relationships with partners such as HP and Fujitsu, into the local region.

"Local system integrators like DiData, Ethan Group and Data#3 have also expressed interest in working with us," he said.

He will be looking to double the vendor’s headcount in the next 12 months and is currently looking to fill three roles including a senior sales person in Sydney, and two vacancies in Melbourne for a renewals and marketing co-ordinator.

Bosnar has been part of the IT industry for about 20 years and was previously the A/NZ sales director at Sybase.

He also worked as the senior director of channels, alliances and commercial sales for CA.

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