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Open market buoys slow monitor sales

Open market buoys slow monitor sales

Retailers helped keep the monitor market afloat in the second quarter, with market research company IDC reporting the overall market shrank 3 per cent over first-quarter sales.

The open market, which includes retailers, systems integrators and direct channels, grew 6.5 per cent to 233,229 units, according to IDC figures, thanks largely to a range of competitively priced systems.

"Vendor-wise, Samsung, Mitsubishi and Viewsonic took out the top three positions for the total open market, surprisingly pushing LG Electronics into the number four position," said IDC hardware analyst Reuben Tan. "However, the top five vendors were extremely closely placed in terms of market share."

The top five vendors accounted for 71.6 per cent of the total open market in Q2, according to IDC. Samsung captured 15.5 per cent, Mitsubishi had 14.8 per cent, Viewsonic had 14.2 per cent, LG had 13.7 per cent and Philips had 13.3 per cent.

Poor exchange rates also pushed margins down and many vendors were caught with excess stock, said IDC.

"Vendors who had stuffed their channels, not only with monitors but other products as well, resorted to promotions and giveaways of these excess products as attractions to snare customers," Tan said.

IDC predicts that increased competition in both CRT and LCD sales will mean more price cuts in the third quarter, despite LCD panel prices stabilising over the last two months.


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