HP has unveiled a new portfolio of PCs that offer consumers a premium multimedia and touch experience.
It claims the range represents the largest investment in the all-in-one desktop PC market that offers consumers customer service and support.
PSG South-Pacific director of product marketing, Chee-Mei Gan, said, “The popularity of the all-in-one form factor continues to grow, and HP continues to expand its portfolio to remain the global leader in Windows-based all-in-one PCs.”
The HP TouchSmart range, consisting of the 20-inch HP TouchSmart320 and the 23-inch HP TouchSmart520, features a suite of built-for-touch applications and a free-standing, tilt-enabled full HD display. It includes the latest version of HP’s TouchSmart 5.0 software which includes features such as touch optimised applications from Twitter and Facebook, as well as HP’s RecipeBox, webcam and music applications.
Users can also access Windows apps, desktop icons and built-for-touch applications within the same desktop environment. It features a scrolling desktop that expands horizontally via the TouchSmart’s Magic Canvas, enabling users to customise it by dragging and dropping their favourite files and apps onto the TouchSmart’s carousel.
Other features include the TouchSmart’s Magic Canvas with HP LinkUp Technology and integrated Beats Audio technology.
The HP Omni series PCs, consisting of the 20-inch Omni120 and 21.5-inch Omni220, offer a minimalist, streamlined design with metallic pedestal that lifts the displays and minimises clutter.
It is targeted at consumers who seek an affordable, stylish home computing experience. The PC features an all-new easel design, ample storage, built-in speakers, HD displays and HP LinkUp Technology.
The Omni120 PC integrates up to 1TB of hard drive space and a choice of the latest AMD or Intel processors while the HP Omni220 PC offers a streamlined cantilever design with Beats Audio and graphics.
HP also announced the latest HP Pavilion consumer desktop PC, the company’s most powerful consumer desktop PC to date.
It is engineered to run power-hungry applications such as immersive gaming and digital creation. Powerful processors enable multi-tasking with multiple programs, including games, high-definition videos and photo-editing software.
The HP Pavilion HPE Phoenix features the latest second generation Intel Core i7 processor, up to 16GB of DDR3 system memory, high-end discrete graphics cards (250W), Beats Audio technology and also room for up to 9TB storage capacity and up to three internal hard drives.
Designed with an asymmetrical shield that layers the front of the tower while armour-like accents extend across the top and front of the carbon-coloured bezel, the redesigned HP Pavilion HPE Phoenix incorporates a slanted side window and carries a built-in landing pad for users to conveniently plug in headphones, USB drives or MP3 players.
Pre-installed programs include: HP LinkUp technology, Skype and Norton Internet Security.
The HP Omni120 PC will be available in Australia on September 19 (from $799); the HP Omni220 PC on September 26 ($999), the HP Touchsmart320 PC ($999) and the TouchSmart520 PC ($1399) are already available, as is the HP Pavilion HPE Phoenix desktop PC ($2299).
All the products will be available from major distributors and HP retailers.
HP’s board recently indicated its intentions to make changes to the Personal Systems Group (PSG) unit – either spinning it off or selling it. According to HP, the situation is currently being reviewed and a decision will be made by the end of theyear.
HP PSG South-Pacific chief marketing officer, Darren Needham-Walker, said, “Our roadmap is still defined and we are still going out there and meeting with our customers and channel partners. Whatever the ultimate structure is, we will be still the number one PC company in the world.”