Storage giant, EMC, has launched its new Campaign-in-a-Box program for affiliate and affiliate elite partners to participate in.
This fully funded, free-to-reseller initiative is designed to help generate sales-ready leads for EMC’s VNXe array series within the SMB market.
“Campaign-in-a-Box is part of our investment in 2011 into growing our distribution business with a focus on the SMB market,” EMC channel and distribution manager, Chris Moyle, said.
“As part of that, we are expanding our reseller base and looking to recruit new partners, as well as looking to make some fairly significant investments to help those partners grow and be successful around EMC.”
The campaign will also help partners achieve additional revenues through marketing-qualified leads passed on for immediate sales pursuit, brand enhancement through linkage with EMC, and the creation of a sales pipeline and opt-in marketing database.
The first partner in Australia to join EMC’s Campaign-in-a-Box program is network integrator, Efficient Data Communications (EDC), following a nomination by distributor,Ingram Micro.
“EDC focuses on the VNXe series, and this particular campaign was aimed at the mid-market, which is the focus for this particular product,” EDC managing director, Andrew Lowy, said.
“Since we’re growing our client base, we wanted to leverage the campaign to also expand our client base for EMC.”
EMC recently held its Inform 2011 event for partners in Sydney