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Ask a kiwi...

Ask a kiwi...

The collapse of Gateway in Australia and New Zealand may have left a few of us scratching our heads, but so did the explanation put forward by analysts. Our friends at IDC responded to the news in a matter of hours, with PC specialist Logan Ringland informing the press of why he thought the vendor didn't do well in the region. We know Ringland is the A-Z of PC research, but we do have to question his intimate knowledge of agricultural brand recognition - oh, wait a minute, he's a Kiwi!

I would contest that the vendor failed to fully capitalise on the brand recognition it had or could have had, particularly in NZ. The reasoning behind this is New Zealanders have a particular affinity with the dairy industry, given that there are over three million cows in the country. Ten per cent of the population works in the agriculture industry and the New Zealand Dairy Board is the country's second-largest organisation in terms of revenue, behind Telecom NZ.


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