PC vendor, Acer, has entered the Ultrabook market with Aspire S3.
Acer hopes to make a dent in a the emerging slim notebook category dominated by Apple’s MacBook Air line by adopting an ultra-thin and ultra-light design that put its on even footing with Cupertino’s offering.
“There are a lot of compromises that you have to have to consider along the way when designing a product like this,” Acer director of product management, Nigel Gore, said.
“You want to make it look a specific way but you also want to make sure that it has mass appeal.”
The consumer space will be initially targeted with the Aspire S3, though Gore sees enterprises benefiting from ultrabooks as well.
“The Aspire S3 is consumer focused in design, but we will continue to work with partners such as Microsoft to ensure that ultrabooks are suitable for business requirements,” Gore said.
Features on the device include Acer Green Instant On functionality enabling users to resume their work six seconds after the machine goes into deep sleep mode, as well as Acer Instant Connect that allows access to the Internet in 2.5 seconds.
“We live an instant lifestyle where people want to get online quick without needing to deal with any hassles,” Gore said.
Battery performance is another key aspect of the Aspire S3, with Acer quoting approximately seven hours of use from a single charge, with up to 50 days battery life on stand-by.
It comes with the latest Intel Core i3, i5 or i7 processors for a variety of performance configuration, and the ultrabook’s vent-free bottom design dissipates warm air from the rear of the device.
Depending on the storage needs of customers, they have a choice between a more compact 240GB SSD or larger 320GB HDD for data storage.
With talk that PC makers such as Acer are producing initial ultrabook shipments of 50,000 units or less in 2011, purportedly to a wait-and-see approach to Intel’s new laptop product category, the vendor is confident they will have enough stock in Australia to meet consumer demand when the Aspire S3 is released in October.
Pricing of the Aspire S3 starts from $1,199.