Ingram Micro has established a new Services Group focusing on educating and supporting resellers in providing services to the market.
The new group will be lead by Darren Elsby, who was previously the group product manager for HP Networking.
He previously worked for education reseller, Computelec.
Elsby's first point of focus in his new role is to introduce a range of SMB-focused services for resellers.
“We’re negotiating with a number of service providers and we will be rolling out new services progressively from this quarter onwards,” Elsby said.
During the past few months, Elsby has been working closely with Ingram in the US, to help piece together the strategy for the Australian market.
Elsby said its strong relationships with vendors and service providers supplied the opportunity to assemble a range of services for resellers.
“We need to provide a range of functions to our vendor and reseller partners. Education and training will be key, as will providing the right technical and business support to enable resellers to take advantage of new opportunities this services market opens up,” Elsby said.
The distributor has also hired Peter Marsden as the new product manager for the group. Marsden has spent more than seven years with the distributor. Before joining Ingram, he also worked for LAN Systems and Cisco.
The Services Group will work closely with the Enterprise Technology Group, to supply expertise and resources to resellers. It will also launch a new website to display the service offerings and will supply additional resources.
Marketing director, Grant Cleary, said it will be making progressive announcements during the next three months relating to service providers that it will be partnering with to deliver specific solutions in this group.
"It is a work in progress for us and we'll focus first and foremost on getting services together for our partners in the market and help them to identify opportunities," he said.
"The key thing that we've learnt is that for a lot of these resellers it is unchartered territory for them, and they do need some training and support, so we'll be focused on a lot of those sorts of things.
"We will continue to invest in this group because we see it as a high growth emerging market."