Logitech sees opportunities in retail

Logitech sees opportunities in retail

Logitech's new national account manager, Matt Segafredo, has singled out a broader product set and greater focus on the retail sector as key strategies in the vendor's channel model this year.

Segafredo, who was appointed to the post earlier this month, said the PC hardware interface manufacturer would introduce new product lines shortly which would be applicable to a larger range of sales partners.

While loath to release too many details, he said the new stock would address its non-traditional product categories, such as gaming, convergence and multimedia.

To coincide with the changes, Logitech would aim to boost its retail presence through closer relationships with Harvey Norman, Dick Smith, the Coles Myer Group and Electronics Boutique, he said.

"We want to expand into more specialised areas," he said. "For example, there are opportunities for us in retail where we are not so prominent. "The digital home will also be a big part of our product set in the next 12 to 24 months."

Although Logitech has no plans to overhaul its distribution model, Segafredo said it would be modifying its relationships with partners to reflect the expanding portfolio.

"Changing the whole structure is a big thing: we will look more at altering it to suit the new markets," he said. Logitech's current distribution partners are Tech Pacific/Ingram Micro, Synnex, BJE and Brightpoint.

"The Tech Pacific/ Ingram Micro merger is a change in guard, so we need to adapt to their changes from a global perspective," Segafredo said. Overall, Logitech had forecast sales growth of up to 30 per cent by the end of the financial year, he said.

Previously the national field manager for communications at Tech Pacific, Segafredo said his new job gave him the chance to look at the IT industry from a vendor's perspective.

"In Australia, we are a relatively small company but with such as big brand equity in the market," he said. "I am looking to step it up to the next level."

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