PR company, Text 100, welcomed the spirit of Christmas early at its annual Xmas in August event.
The event brought together both industry and media personalities to the Bavarian Bier Café in Sydney to mingle and check out some of the latest products being distributed in the channel.
The latest Bluetooth communication devices were demonstrated at the Plantronics stand.
Digital entertainment provider, Creative, showcased its range of Bluetooth enabled speaker systems.
PC vendor, Lenovo, demonstrated its range of Thinkpad offerings to attendees, as well as its upcoming Android-based tablet aimed at the enterprise.
In addition to displaying some of its newest products, IT and consumer electronics accessories company, Laser Corporation, gave guests the opportunity to test its skills to win Laser products via the skill testing machine at their booth.
Other notable booths at the event included Philips displaying their consumer electronics range, Amazon promoting its Kindle device and Cisco showing its Linksys range of products.