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SonyCentral gets into bricks and clicks

SonyCentral gets into bricks and clicks

The SonyCentral group, a Sony-centric group of independent retailers with stores across Australia, have banded together to launch a new Web site - sonycentral.com.auThe site, which goes live September 10, links the five national stores through Internet sales, backed by the sales and service of the group. Consumers will be able to access information on the full Sony range of products.

"Consumers are telling us they want both an online and a store option when they shop for Sony products," said SonyCentral spokesperson, Andrew Rose. "With the launch of the online component, Australians can now switch from the SonyCentral Web site, call us on the phone, or go in to a store at their convenience."

The stores are located in Adelaide, Brisbane, Melbourne, Perth and Sydney.


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