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Researcher: the technology of the future is already here

Researcher: the technology of the future is already here

When it comes to cloud it isn't the technology of the future, it's the technology of now

Live demonstration of SafeSync

Live demonstration of SafeSync

Don't call Cloud the technology of the future, it's already arrived.

That's the message Connection Research founder and research director, Graeme Philipson, was delivering to delegates at security vendor, Trend Micro's Cloud Solutions for SMEs reseller event in Sydney.

The event aimed to spread awareness about Trend Micro's Affinity Partner Program and SafeSync for Business cloud offering.

Philipson was speaking about the current trends behind Cloud computing and the direction it is headed in the future.

As technical evolution is governed by physical laws such as Moore’s Law, Metcalfe’s Law and Neilsen’s Law, Philipson sees every major trend in IT is “moving us to the Cloud", he said.

Philipson pointed out that most people are already using the cloud in one form or another, and shared the results of recent research into current cloud usage.

Email and messaging was found to be the most common application of the Cloud, closely followed by CRM and sales force automation, and disaster and business recovery.

At the bottom of the list, adoption of the Cloud for core business and business intelligence still remains low.

When survey about the advantages of Cloud computing, the lower cost of IT came up as the top reason, followed by scalability.

With results such as these, Philipson does not see Cloud computing as a technology of the future because “the future is already here”.

Following Philipson’s speech, Trend Micro Asia-Pacific senior product marketing manager, Tina Su, gave an outline of the vendor’s cloud strategy for SMEs.

With an increased demand for sharing data and more efficient collaboration, Trend Micro is offering products in the productivity, Security-as-a-Service (SaaS), virtualisation, and data and asset production spaces.

Trend Micro’s latest offering is its SafeSync online backup solution, which allows for Dropbox-esque storing and synchronisation of files.

While the consumer version has already been out for some time, Trend Micro will now be pushing the product into the enterprise space.

Small business with 100 employees or less will be targeted with SafeSync, and it is designed to appeal to consumers that are worried about upfront LAN/WAN setup costs.

To stand out from the competition, SafeSynch features a Teamspace feature that works as a single, central location to share files between customers, company employees and suppliers.

The “pay as you go” data capacity plan is also designed to offer businesses a level of scalability.

SafeSync datacentres are either operated by Trend Micro or certified third parties, and AES 256 bit encryption is used between the client and server during data transfer.

A single Web-based administration interface and mobile app for smartphone have also been designed for efficient sharing of data and collaboration.

The business version of SafeSync starts from $159 per user for 50GB of storage, and the minimum purchase is at least three users.

As an example, Su mentioned that a small business might pay $450 for one year of SafeSync for three users compared to $2000 to $4000 a business might expect to spend on a typical IT solution performing a similar function.


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Tags Teamspacedropboxtrend microSafeSynchSecurity-as-a-Service (SaaS)Connection Foundercloud computingvirtualisation

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