AMD goes 3D with labels

AMD goes 3D with labels

Advanced Micro Devices will begin putting 3-D holographic labels on the packaging of boxed processors so that customers, resellers and distributors can verify the authenticity of the chips, the company said last week.

The move came less than a week after AMD said police had seized a number of its chips from an illegal re-marking operation in Taiwan. The holographic label will appear on the bottom left corner of the packaging for boxed Athlon 64 FX, Athlon 64, Sempron and Opteron chips, the company said.

System builders and PC buyers choosing their own components often purchase AMD's boxed processors.

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