The Business Software Alliance (BSA) has launched an anti-piracy campaign in Australia via Facebook in an attempt to expose business software frauds.
Its consumer-focused Capture a Pirate, Claim the Caribbean initiative takes the form of an interactive quiz which offers consumers the chance to win a trip to the Caribbean (including spending money) for those who report cases of software piracy.
The initiative is a global first for the BSA, known to market to a core group of decision makers.
BSA co-chair, Clayton Noble, said, “Historically, we have generally marketed to a core audience of business IT decision makers, but as the market has evolved more people are now involved in the IT decision making process.”
The competition aims to raise awareness of the risks and consequences of pirating software.
This comes following a one per cent drop in unregistered installation of software in 2010, down from 25 per cent in 2009.
“Software piracy is an issue that has flow on effects for many businesses and individuals in Australia and around the world. We hope that by launching the Capture a Pirate, Claim the Caribbean competition, people will become more engaged with the issue,” Noble said.
The competition is open to consumers until September 28.