Telstra has opened a new purpose-built facility in Melbourne for Victorian businesses to experience how futuristic technology solutions will help them better connect with their employees, customers and suppliers.
The Telstra Experience Centre, located at the company’s Exhibition Street headquarters, cost $13 million and features 16 demonstration areas that showcase technologies in action, two user-testing laboratories and two product design areas.
It is connected via the Telstra Next IP network to major capital cities for HD video conferencing and real-time remote solution demonstrations.
The centre is more than twice the size of the company’s original experience centre in Sydney, with more than 43km of data cabling in the centre and nearly 900 data points.
Inaugerated by the Victorian premier, Ted Baillieu, the centre would host more than 40 customer events a week.
Telstra CEO, David Thodey, said the facility integrates Telstra networks with the latest products and services to show how technology can aid Victorian businesses in improving productivity and connect locally or globally.
“With business, enterprise and government customers’ demand for video conferencing accelerating, the centre includes an 870 square metre showroom featuring eight different styles and types of video conferencing technology,” he said.
The rooms inside the centre are divided into four key zones – the experience zone, collaboration zone, video showcasing zone and next horizon zone.
Its other features include: a purpose-built home area and small business inside the centre, demonstration areas, displays of not-yet-launched products and solutions in laboratory housing.
“It also allows Melbourne citizens to shape Telstra’s future products and solutions and improve the overall customer experience through the usability testing facilities in the centre,” Thodey said.