Blue Martini lands eCRM deal

Blue Martini lands eCRM deal

Customer relationship management solutions provider, Blue Martini Software has scored a deal to implement its Blue Martini eCRM Channels application suite for Australian wholesaler Metcash Trading Limited.

The contract is worth well over $1 million over the next 12 months, and will see Blue Martini integrate its software with Metcash's existing financial and fulfilment systems to provide the company with a centralised point of management for merchandising, customer management, B2B commerce and service.

Blue Martini has appointed channel partners Tripoint and Anderson Consulting for the implementation; Tripoint will focus on the integration services of hardware and software, while Anderson will target application services.

Implementation will take place at Metway's head office in October and is expected to be complete by early 2002.

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