YouTube and local grassroots sporting network, SportingPulse, have recently collaborated to enhance the video experience for local sporting organisations.
As per the agreement, which sees SportingPulse join the YouTube Partner Programme, YouTube will offer all sporting organisations administered by SportingPulse a range of partner benefits in launching, aggregating or re-branding existing YouTube video channels.
SportingPulse chief executive officer, Nick Maywald, said video will be a powerful way to for the organisation to communicate content between stakeholders.
“Historically, sporting organisations have had difficulty implementing video due to cost. Now, not only will they be able to easily implement and integrate the function through our site but will have sophisticated tools and services to boost their video capabilities available,” he added.
The benefits include: customising on-site video channels, better integration between Web and mobile hosted videos, capacity to upload longer videos and larger video files, additional owner control over video and rights management and live streaming of sporting matches available as on-demand videos.
The benefits will be available to all SportingPulse clubs free of charge.
SportingPulse aims to provide its partners and users with the right resources and tools in managing their competitions.
YouTube Australia’s Richard North said, “We’re pleased to be providing the Australian grassroots sporting community with greater access to additional tools and functions to enhance their online sporting experience.”
SportingPulse hosts the local sporting competition websites for more than 30 sports locally – including the AFL, ARL, FFA, Basketball Australia and Hockey Australia.