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Sun shines on local developer

Sun shines on local developer

Adelaide-based software developer Maxamine has scored investment funding from Sun Microsystems to transport its Web analysis software to Sun's version of Unix, Solaris.

The grant through Sun's Partnerships for Development program follows a multimillion dollar venture capital injection by AMWIN Management Fund mid last year.

Simon Ronald, chief technical officer at Maxamine, said a Solaris version of its software will enable the company to expand into new markets in North America.

`We already operate under Windows,' Ronald said. `In North America a lot of corporations run the Internet and intranets using Sun computers, and having a Solaris version gives us access to this customer base. And for performance reasons, our software will run faster on a Sun machine.'

Maxamine software is designed to facilitate a company's business processes into a Web site and to enable it to operate better by measuring its effectiveness, both in terms of how the site functions and how visitor interest is converted into actual business.

Sun Australia's national sales director, Michael May, said Sun's Partnerships for Development activities were focused on internationally competitive startups.

`We were looking for Web-based startups with good business plans and Maxamine clearly falls into that category,' May explained. `We don't think there's anything quite like their product in terms of what it does. Other products do bits of what it does, but not the whole thing.'

May said Sun would help Maxamine convert the product to Solaris and facilitate sales.

`Our contribution involves both technology and funding to help them re-engineer the whole product,' May said. `Porting Maxamine software to Solaris will open up the whole market for large implementations. We will also facilitate sales by introducing them to other parts of Sun and Sun customers, both in Australia and overseas, as the Maxamine product becomes ready.'

Founded just two-and-a-half years ago, Maxamine has grown from three to 17 staff in six months since attracting venture capital funding from AMWIN last year.

Its clients include Macquarie Bank, NRMA, Boral, Faulding and six Commonwealth government departments.

The company is in the process of establishing a second office in San Francisco.


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