Pixlr snapped up by Autodesk

Pixlr snapped up by Autodesk

Autodesk has acquired Pixlr, a free online and social photo creating, collecting, editing and sharing service.

Autodesk has completed the acquisition of Pixlr, a free online and social photo creating, collecting, editing and sharing service.

The creator of 3D tools such as Maya, Mudbox and Autocad, as well as Sketchbook, Stitcher and Smoke on the Mac, did not disclose the terms of the transaction. Pixlr's founders are now part of Autodesk.

The Pixlr service was started in Sweden in August 2008 and provides accessible tools for non-professionals to create, edit, and share images online and socially via platforms like Facebook. Autodesk said the acquisition enhances the company's ability to provide image editing for its consumer products, such as the SketchBook product line.

As a result of the acquisition, SketchBook Pro desktop users will gain the ability to read and write image file formats such as PXD and to easily exchange files while maintaining deep data such as layers. Current Pixlr users will immediately be able to add more freehand sketching to their projects through file compatibility with the Autodesk SketchBook Pro desktop application.

"Lots of people - not just creative professionals - want to express themselves visually," said Samir Hanna, vice president of Consumer Products at Autodesk. "Combining image editing capabilities with sketching capabilities provides new avenues for rich visual expression. We also intend to marry the Pixlr team's web development experience with our expertise in mobile app development to help people everywhere be creative on the devices of their choice."

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Tags business managementMergers and acquisitionsFacebookautodeskMac softwareDigital LifestyleProCreative


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