Wireless application vendor, TalariaX, is looking to extend its reach into the Australian market.
TalariaX CEO, Wong Jeat Shyan, said it would like to have more reseller engagement within the market and is currently rolling out a Certified Partner program.
“Australia is one of our top three markets for business. We believe that we have not done enough and we plan to do more this year,” Shyan said.
The program contains two tiers including value-added distributors and value-added resellers. The vendor currently has two distributors in the market including SecureServ and Powertec Telecommunications.
To take part in the program, resellers are required to become certified under its marketing and technical program. They are also required to meet two sets of targets.
Resellers can access marketing, preferential pricing and lead generation benefits. Locally, it has about 50 resellers on its books.
Its product the sendQuick SMS gateway is aimed at the enterprise market. It sends an SMS to the internal IT team when a problem occurs.
Industries such as government, education, healthcare, manufacturing, banks, finance and telcos are main SendQuick users, Shyan said.