Fujitsu PC Australia has introduced the Infinity Channel program for resellers.
The Infinity Program is a business and marketing support program designed for second-tier resellers.
It provides a reimbursement plan in the form of two funds: a Marketing Development Fund (MDF) and a Sales Target Incentive (STI) computed and paid quarterly. Both of these payments will be administered and paid through Fujitsu’s authorised distributors.
Resellers can also get access to Fujitsu Market Development Fund via distributors to execute branding or business generating activities.
According to the company, it is the first time Fujitsu launched a formalised and structured program though it has had partner programs in the past.
It aims to build channel loyalty and deliver business, especially with its consumer range, and marketing supporting to registered participants.
Fujitsu PC Australia country manager, Bert Noah, said, “Through the Infinity Program, Fujitsu will work with our distributors to provide sales incentives, marketing funds, and even special discounts to support the distribution business.”
To qualify for the full benefits, business resellers need to be registered with Fujitsu and buy Fujitsu PC products in A/NZ from one of its authorised distributors.
Resellers successfully registered under this program will be enrolled for 12 months and, thereafter, renewed annually.
Its other benefits include: access to demo pricing for the purpose of product display, status recognition and listing on Fujitsu PC Australia’s website and access and usage rights of Fujitsu and Lifebook brand elements.
“Further benefits are also in the works, including access to regular training and development to equip our resellers the industry knowledge to sell better,” Noah said. The company also most recently launched a tablet PC and a new range of notebooks.