Altech managing director, Antony Sheen, said it had been working for this for a long time.
“It is good timing for us because some products were hard for us get in Australia because other distributors focused on CPUs mostly and didn’t put much attention towards other very important products that will change the industry like SSD and server products,” Sheen said. “We’re focused mostly on the whitebox market and we’ll try to bring in products that aren’t widely available to help resellers become more competitive in the market against bigger brands.”
Sheen anticipates an additional $4 - $5 million worth of Intel products will be sold in Australia over time.
Intel national marketing and reseller channel organisation manager, Kate Burleigh, said it was seeing an increased growth and demand in the market for Intel-based products in the SMB market.
“With another distributor we can effectively reach out to those new opportunities in the reseller channel,” Burleigh said. \ In other news, Altech recently opened its new branch in Vietnam. It already has about 25 staff in the office and Sheen said he would like to boost numbers to 50 by the end of the year.
“The economy here is growing and Intel recently opened a factory in Vietnam,” he said. “There are plenty of opportunities.”
Altech has branches in New Zealand and Hong Kong.
Sheen said it was looking to further expand its Asia Pacific presence.
“We’re looking at another country this year, which I can’t disclose for now,” Sheen said.