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Acer awards Senteq Gold

Acer awards Senteq Gold

Acer continues to build its one-tier distribution model, appointing Senteq Information Systems as a gold partner.

Senteq has a long history of providing systems integration services and reselling IT hardware with presence in Sydney and Melbourne.

To attain Gold status with Acer, resellers are required to commit at least $1 million of sales per branch annually, and employ two trained Acer staff.

Senteq chief executive Geoff Croshaw said that until recently, Senteq was fairly evenly keeled amongst the PC vendors (perhaps with a slight lean towards Compaq). Croshaw said he intends to maintain these solid relationships and would never have entered into the Acer partnership if he thought it would put them in jeopardy.

He said there were two elements to Acer's proposal that clinched the deal: Acer's distinct increase in service deliveries and brand awareness; and the fact that Acer only deals directly with three customers, all other sales go through the channel.

"We can't deal with Dell, but we compete with it regularly," Croshaw said. "This [arrangement with Acer] gives us a product with which we can compete not just technically but also from a price perspective."

Acer Computer Australia's national channel sales manager, Greg Mikaelian, said the vendor is well on the way to achieving the 200 direct partners it was targeting as part of its new channel strategy announced in May.

Currently Acer has around 70 to 75 Gold resellers, 70 to 75 Silver resellers, 10 State-based retail channel partners, six Master Gold distributors, and around 30 to 40 "work in progress" resellers lining up for Gold or Silver status.


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