Content delivery network vendor, Akamai Technologies, will soon be rolling out a NetAlliance Partner Program targeting two types of partners – hardware system integrators and application infrastructure service providers.
The program is a service that aids anyone running a B2B application on the Internet. When a service leaves the datacentre to the end user, Akamai mediates and helps provide a service level agreement.
It enables partners to retain their entire partnership with its clients by providing a partnering enablement certification – including sales training and coaching, joint marketing events, co-branding and sales/pre-sales support.
Sales and solution architect partners will have to undertake a multi-tiered approach in completing the entire program, which usually takes six to nine months depending on their customer requirements.
Through the program, Akamai aims to provide channel partners utilising its managed services with a differentiator or additional value add to their portfolio stack whenever they deliver a specific solution.
Within Australia, the company is looking to implement the program into three markets it previously under-serviced – government, enterprise and pharmaceutical.
Akamai director of channel sales and programs in Asia-Pacific, Dobrin Dobrinov, said the company will introduce the program as it reached its goal of $US1 billion in revenue in 2010 and is targeting to achieve $US5 billion by 2020.
“In order for our business to grow, we have to look at other business arrangements; it is important that we enable our partners to be able to resell our services and be able to position us to the enterprise customers,” he said.
Akamai is only targeting Tier 1 resellers at the moment and it will not be offered as a tiered program.
The company is already in talks with a few local resellers and partners.
“It’s a long term strategy rather than a few deals on the table,” Dobrinov added.