Intel backs 80-20 Software to take on the world

Intel backs 80-20 Software to take on the world

It took Australian developer 80-20 Software almost a year to raise funds for its global take-off. But when it finally did, part of the money came from an unlikely investor.

Teaming up with Allen & Buckeridge, a successful young gun of the Australian venture capitalist arena, was none other than US microprocessor giant Intel. Together they invested in what they believe will be one of the most successful comings of age in the global IT market - that of the two-year-old 80-20 Software.

"The deal substantiates two of A&B's founding principles", said Roger Allen, director at Allen & Buckeridge.

"Firstly, the fact that Australia is a competitive source of world-class software development and secondly, that there is the need to be integrated into the global market through the US market with the help of value-adding VCs and strategic partners."

After setting up headquarters in the Silicon Valley, the Melbourne-based developer of Document Management Extensions (DME) for Microsoft Exchange will use the funding to leverage its assault on one of the fastest-growing money-making segments in the industry - enterprise document management.

Largely untapped, the market is predicted to grow from $350-400 million to $2.1 billion within the next couple of years. Frank Stranges, chairman and CEO of 80-20 Software, believes that thanks to the fund injection, his company could own around 25 per cent of that market by 2001.

"Our goal is to prove that you can develop in Australia and be successful globally."

R&D facilities

To do that, 80-20 Software will set up offices in North America, Europe and Southeast Asia, and then use the funding to expand its R&D facilities that will remain in Australia.

But if figures are anything to go by, 80-20 Software is already well within the reach of its goals. Since launching the Microsoft Exchange-based technology in March last year, the company has won some 300 clients in places as far as the Middle East and Russia, selling around 75,000 DME licences worldwide. Most recently, Telstra - who provided initial capital for the development of DME - bought a 50,000-seat DME licence for enterprise-wide deployment.

Stranges claims all of 80-20 Software's sales were done through its network of resellers worldwide and, even though the company also plans to build its own sales, marketing and support network in the US, it will continue to sell through its channels.

Strange's company is the 14th IT wunderkind that Allen & Buckeridge has invested in during the last 12 months and the first one in Australia that Intel chose to co-fund through its recent corporate business development initiative.

Tony Jansz, Intel's director for corporate business development in Asia-Pacific, said their equal minority investment into 80-20 Software "will enable the continued enhancement of easy-to-use, cost-effective document management tools for Intel architecture platform users". Being Intel's first investment in an Australian IT company, the deal indicates the possible introduction of a bigger investment program for the Asia-Pacific region.

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