Fujitsu PC Australia has restructured its channel to focus on the consumer marketplace as 80 per cent of its local offerings currently cater to the commercial segment.
Company marketing manager, Robin Tang, said, “One of the ways we are doing that is through the new Infinity program for our second-tier resellers. We are also developing a prosumer PC range.”
Fujitsu PC latest spring 2011 line-up consists of 16 notebooks and the latest tablet PC, the Stylistic Q550 Slate PC.
The notebook range targets either the consumer or commercial market and the tablet PC is designed for executives.
The new Lifebooks run on the latest second generation Intel Core.
The Lifebook E751, SH761/S761, SH561/S561, S751, P771, PH701/P701 and LH701 models are designed for the commercial marketplace while the Lifebook T901, AH531/A531, LH531, and BH531 models are aimed at consumers.
The commercial range is designed with security features and extra battery lifespan..
The consumer range, on the other hand, is better suited to students, gamers and everyday computing use.
The company also launched the Stylistic Q550 Slate PC, which features high-security requirements of mobile enterprise computing, integrates into existing business infrastructures and meets ICT security requirements for businesses, education and governments.
According to the company, the tablet PC was designed to keep consumer smartphones and tablets off corporate networks thus avoiding security breaches.
The Slate PC incorporates security systems such as fingerprint authentication, smart card reader, embedded security chip and encrypted SSD.
Fujitsu country manager, Bert Noah, said, “Many slate PCs on the market today are fun toys, but they don’t come anywhere close to addressing the business and security needs that are holding enterprises back from embracing the latest mobile computing technology.”
The Stylistic Q550 runs on a Microsoft Windows 7 operating system. Additional licensing and rollout costs are capped since the slate PC uses the same software already deployed in enterprise infrastructures.
Other features include: a full work day battery runtime, anti-glare 10.1-inch screen for indoor and outdoor use, the inclusion of WLAN, Bluetooth and optional mobile broadband 3G/UMTS.
The tablet is compatible with Windows multi-touch capabilities which allow users to control applications and input text by touching the screen with their fingers or the attached stylus.
All the products are available from Fujitsu distributors Bluechip Infotech and Multimedia Technology.
The consumer range Lifebooks are priced from $988 for the A531 model, $1498 for the commercial LH701 model and the Stylistic Q550 starts at $1688. The company is in talk with new partners, and most recently banked a multi-million dollar cloud services deal with Westpac.