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McAfee ramps up SMB investment with partner specialisation

McAfee ramps up SMB investment with partner specialisation

The security vendor has also hired Robbie Upcroft as its new APAC SMB sales manager

Security vendor, McAfee, is ramping up its investment in the SMB market launching an SMB Specialisation within its SecurityAlliance program to help partners tackle that space.

The SMB Specialisation will allow partners to sell targeted security products such as email, web, data, and endpoint security products to businesses with less than 250 employees. The vendor said there was a worldwide opportunity of more than $7 billion for SMB security solutions.

Benefits for partners include increased deal registration opportunities, a range of enablement tools, turnkey marketing programs, and dedicated resources.

McAfee Asia-Pacific director of channels and alliances, Gavin Struthers, said the SMB space offered cross-sell, up-sell, and service revenue opportunities for partners.

The specialisation is supported through the vendor’s Partner Acceleration Resource Centre, which offers access to information including product overviews, briefings, tutorials, best practices, sales tools and marketing campaigns.

Partners can also expect to see a range of profitability programs on offer along with increased McAfee Rewards, an SMB focused rebate which is also now open to Associate partners.

“The SMB customer wants a local reseller to act as their trusted security advisor and who knows their unique business needs. With the launch of the Partner Acceleration Resource Center and the SMB Specialisation, we now have a faster way to scale and enable our distributors and resellers across the region to address and tackle the important security issues of the small and mid-size business” Struthers said.

The vendor has also hired former Microsoft employee, Robbie Upcroft, as its new APAC SMB sales manager.

Upcroft spent 10 years at Microsoft before joining the security vendor.


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Tags securityMicrosoftmcafeeturnkey marketingenablement toolsPartner Acceleration Resource CentreSMB SpecialisationSecurityAlliance

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