DVD rental subscription company, Quickflix, has entered into an agreement with Telstra to take over from the telco’s soon-to-be canned BigPond Movies DVD rental service.
Telstra will close off that side of the business on September 30.
The decision was made after increased efforts by the telco to push its movies-over-broadband model. It recently struck a deal with Twentieth Century Fox to distribute films through the BigPond Movies platform.
Existing customers of BigPond Movies DVD will be given a choice to continue their rental service through Quickflix.
“Quickflix will make a variable payment to Telstra based on the number of customers who transfer to its DVD rental service,” the DVD rental company said in a statement. “Quickflix will also acquire BigPond’s library of DVD and Blu-ray discs and equipment.
A number of ISPs have adopted IPTV solutions to distribute online multimedia content often with incentives such as unmetered downloads when movies are consumed through a certain content portal.
IPTV content supplier, FetchTV has already signed deals with ISPs such as iiNet, Internode, Adam Internet and Optus.