Numerous IT professionals received an unsolicited communication from West Gosford-based Network Re-Marketing Pty Limited (Networkr) titled ""Cisco/HP/Juniper/Alcatel / SFP EOFY Sale.
Despite the reseller priding itself as an “established reseller of used Cisco and other networking equipment” on their website, the direct mail from Networkr raised more than a few eyebrows among IT professionals.
“I was surprised, as I didn't think an Australian company would stoop so low as to send unsolicited email,” said an IT professional, who wished to remain anonymous.
“Any company who has dealt with the networking sector in Australia would know we frown upon the whole practice and would go to great lengths to never buy anything from them.”
The contents of the mail were limited to a short message - “We have the following equipment in-stock ready to be sent out. Each item comes with the Network Re-marketing 1 year RTB warranty. All prices are ex GST.” - and a list of used network equipment that are currently stocked and available to buy from the reseller.
The fact that the direct mail arrived without any prior solicitation was enough to send alarm bells ringing in the minds of some recipients.
“A certified Cisco reseller shouldn’t be stooping to unsolicited email,” the IT professional said.
“If it was solicited, for example through a previous business relationship with a subsidiary or perhaps the company name had changed, then they should have made it clear it had occurred.”
While most IT professionals are aware who their authorised partners are in the channel, those who don’t should be aware of the potential pitfalls of dealing with unauthorised resellers.
“Cisco takes the providing of partners and customers with reliable, high-quality network technology and services very seriously,” Cisco public relations spokesperson, Linda Horiuchi, said.
“Cisco recommends that our customers always purchase products from authorised sales channels as Cisco can offer no assurances to the quality, authenticity, or legitimate ownership of products bought outside the authorised channel.”