The findings are contained in a recent Ovum survey, Green IT Deployments Across Key Global Markets,
CIOs and IT decision-makers across Europe, the US, Middle East and Australia named tightening IT budgets and a slow economy as the main reasons for considering green IT and the potential cost savings it offers.
“The growth in global green IT penetration reflects a change of attitude by CIOs and other IT decision-makers,” Ovum analyst and report author, Rhonda Ascierto, said.
“It is now viewed as a core technology that delivers business value by cutting costs and increasing efficiency.”
According to Ovum, the anticipated carbon emissions-reduction legislation is seen as one of the key drivers of green IT adoption, with CIOs seemingly already preparing for the eventuality of the carbon tax.
As a result, Ovum’s forecast for 2012 is that a further eight per cent of businesses may go ahead with deploying green IT.
Out of all the categories surveyed by Ovum, datacentre virtualisation was found to have the highest penetration of green IT, with 53 per cent of CIOs in Australia already using it and growth to almost 80 percent expected in the next couple of years.