Yet another content carrot has been dangled. This time its games. The partnership between memory product manufacturer, Kingston,and Symantec, Electronic Arts Inc., PopCap Games and Maxthon will offer software and games from the companies as a part of urDrive.
urDrive is a solution that enables users to search, organise and obtain content utilising an emergent catalogue of offerings – including games, productivity and entertainment.
The application is free and will be pre-loaded on various Kingston USB DataTraveler Flash drives, transforming the USB into an active storage device.
Kingston will distribute Norton PC Checkup on its USB drives globally with effect from Q3.
Norton consumer services general manager and vice-president, Kevin Chapman, said, “This new collaboration gives Kingston USB users personalised, in-depth information that help diagnose problems and security risks to help keep their PCs running like new.”
EA and PopCap will provide an evolving library of games that users can access from any USB-enabled device.
Maxthon will install urDrive devices with an integrated 3.0 browser.
It enables users who utilise a PC in a business centre or Internet café with all the content they require – as cookies, temporary files and browsing history are all contained on the urDrive USB when surfing with the Maxthon browser.