The comprehensive guide consists of a broad cross section of articles by Sybase executives and partners such as IBM and Western Union examining the effect mobile devices have on the transformation of commerce.
“Remember when a mobile phone did only one thing and allow you to talk to someone?” Sybase chairman and CEO, John Chen, said.
“Now these personal mobile devices are the force behind an intriguing mix of mCommerce services causing social and financial changes worldwide.”
Key players in the industry share in the guide the various mCommerce strategies they ran in developed and emerging economies, and explore what global market opportunities are available for financial institutions, enterprise and mobile operators.
“The strategies behind mCommerce executions vary from region to region and are driven by local social and economic realities,” Sybase 365 mCommerce senior vice-president, Matthew Talbot, said.
“The goal of this guide is to be a vehicle for today’s most innovative minds to share practical information and paradigm-shifting examples with the global market.”
Sybase 365’s strong relationship with major stakeholders in the financial, enterprise and mobile sectors has bolstered the organisation with the insider knowledge required to develop the industry guide.
Financial institutions are expected to benefit from an insight into how mCommerce strategies can contribute to the potential growth of firms, while enterprises can learn about the ways successful mCommerce strategies contribute to profitability.
The role of mobile operators in driving mCommerce adoption in developed and developing regions such as Austria, Germany, Afghanistan and Kenya is also anticipated to provide readers with valuable insight.
For more information about the Sybase Mobile Commerce Guide, go to http://www.sybase.com/mobilecommerceguide